In today’s era, where the internet has been swarmed by millions of websites, you need to come up with effective strategies, in order to stand out from the crowd. There is no denying the fact that SEO campaigns are always being considered as one of the most efficient marketing tools, known till date. However, with the level of competition continuously growing at an extremely fast rate, it becomes very important for an online marketer, to look for other potential options.
Well, in a situation, where more than 90% of internet users spend most of their time on the various social networking sites, the social media can be quite an effective tool to attract quality traffic towards your website. Well, you must understand that Search Engine Optimization and social media have a deep connection. Thus, an increased presence at the various popular social media sites can greatly affect your search engine rank.
How social media can help you to achieve higher search engine rankings?
As people are spending more and more time on these social media sites, they are finding it more convenient to extract information through such platforms than from anywhere else. Starting from information related to shopping to restaurants to new gadgets in market, it is easy to get all the details from these social networking sites, without the need to do it in a conventional search engine way.
According to the reports, various popular search engines have also acknowledged the importance of social media signal in their website ranking evaluation process.
Listed below are certain important tips and techniques, which will help you to optimize your search engine rankings through the social media.
1. Make yourself visible-
The first and the most crucial task is to build a strong online presence. Every successful marketing strategy begins with this particular phase. There can be various ways to achieve a strong visibility over the internet. For instance, if you are using a microblogging site like Twitter, you must ensure that you consistently keep updating your page. Also, your posts should be interesting and informative from the audience’s perspective. Activeness is the key to success, when it comes to improving online presence.
2. Add share buttons to your website-
Adding such features to your webpage can be quite useful. People who have already visited your site may like to share a specific content with their social media contacts. This will help your posts to get a huge exposure and reach the masses at an extremely fast pace, thereby affecting your overall traffic flow.
3. Market your brand’s name-
If you are marketing any product or service through your posts on the various social networking platforms, you must never forget to mention your brand’s name. Not only this, but you can also set your company’s logo as your profile picture. You must remember one simple rule- the more people see your brand’s presence, the more they will talk about it, which in turn will help your website to increase its popularity bar.
With these few things in mind, you can now use the social networking platform to effectively boost your website traffic.